Branding Every Moment, From Lobby to Lounge
Branding Every Moment,
From Lobby to Lounge
Brand Development | Design | Packaging and Merchandise Design | Print
When Rhodes Park Heights set out to create a one-of-a-kind hospitality destination in the heart of Lusaka, Navy Creative was brought on board to craft not just a brand, but a fully immersive experience.
We developed the hotel’s entire visual identity, from the core logo and corporate stationery to the wayfinding system, restaurant brands, and uniform design. Every touchpoint was considered: bespoke F&B branding for Sweet Magnolia, Hasaki Lounge, and 8 Club Lounge; signage, menus, takeaway packaging, merchandise for the curio shop, and more. Inspired by the romance of railways and the elegance of slow travel, we designed a layered visual journey that connects every space, detail, and guest experience.
The result: a contemporary African hotel brand that feels premium, cinematic, and entirely unforgettable.
Branding | Package Design | Uniform Design | Signage
Navy Creative developed the full brand identity and guest experience for 8 Lounge, a rooftop cocktail, cigar and whisky bar perched on the 8th floor of Rhodes Park Heights.
From the elegant logo and custom menus to staff uniforms, interior finishes, signage, and even cigar packaging, every detail was considered to evoke a sense of refined sophistication. We built a brand world where premium drinks, skyline views, and a luxurious atmosphere come together in a setting that feels both timeless and effortlessly cool.
Branding | Package Design | Uniform Design | Signage
Inspired by the sharp precision of its name – Hasaki, meaning “the edge of the blade”, Navy Creative brought this contemporary Asian dining concept to life with a bold visual identity and immersive sensory experience.
We created everything from the brand design and signage to menu styling, uniforms, crockery, and even retail items for the Curio Shop. The result is a vibrant, upscale restaurant where design, cuisine, and culture cut through in perfect harmony.
Branding | Package Design | Uniform Design | Signage
For the luxurious Moringa Spa at Rhodes Park Heights, Navy Creative crafted a calming, elegant brand world inspired by the spa’s namesake plant and its healing properties. We developed the logo, spa menus, stationery, and full packaging suite, all anchored by a refined colour palette, custom illustrations, and premium print finishes.
From branded robes and slippers to signage, staff uniforms and curated product ranges, every detail was designed to reflect the spa’s natural, restorative philosophy while delivering a consistently elevated guest experience.
