How do we get people excited about a sport they’ve never played?


Africa Padel is aiming to establish a new sport in the South African market. As one of the fastest-growing pastimes internationally, it was important to explain to our audience why they should take an interest.

We informed the public of the ins & outs, promoting quality equipment, informing people of the rules, showing users where they could find courts, and sharing exciting moments that make the game feel accessible and exciting.

The visual style relied heavily on the brand’s colour-scheme and situational shots, with a deliberate effort to promote players across all demographics and communicate that the game is for anyone and everyone.

Scope of work

Brand Development | Design | Social Media | E-Commerce | Digital Strategy