How does a local spirit brand compete with global giants?

The spirit market is a cluttered, oversaturated space; in order for a new offering to stand out, it needs to be visually striking, unique to its category, and convey a part of its story through its packaging design.

To accomplish this, we created a range of bottles for each of the varieties on offer. These were designed using the botanicals as a visual lead, with a colour scheme that emulated the flavour profile.

These unique designs helped to give African Craft spirits a look as unmistakable as the spirits they contain. Truly African flavours, adorned in truly African designs, for a truly African market.

Scope of work

Brand Development | Design