How do we stay ahead in a saturated market?


There’s no shortage of gyms and fitness studios to choose from. So, how do we stand out in such a crowded market? F45’s straightforward concept offers standardised 45-minute circuit training classes to all members worldwide.

This simplicity sets F45 apart from big-box gyms; with innovative screen technology taking members through each workout, they know what to expect and what to do, letting them enjoy a guided workout without a trainer.

Our aim was to create a brand experience that was disruptive, easy to roll out, and had an immediate impact. We’ve maintained member interest with a regular stream of new classes, formats and social content.

Scope of work

Brand Development | Design | Social Media | Brand Campaigns