How do we bring luxury travel down to earth?


Jet finance caters to ultra-wealthy individuals and companies, offering the latest in marine and aviation solutions from some of the world’s most revered constructors. It’s a tiny market.

To create a brand identity that appeals to this category of buyers, we removed the frills and fluff, making the service offering the focus of all comms – rather than trying to sell boats and planes, we aimed to align with the buyer.

This meant keeping our look clean, developing a simple, elegant brand aesthetic that echoed the world’s top automotive emblems, denoting movement and engineering excellence.

Scope of work

Brand Development | Design | Digital Strategy