How do you keep kids and adults happy at the same time?

Parents and caregivers are more concerned than ever with the contents of the food they give kids. This is also true when it comes to the sauce market, with buyers avoiding unhealthy, sugar-packed products.

To drive sales within this notoriously fickle market, we created packaging that showed consumers that the product is healthier than alternatives, with visually exciting design that appeals to kids.

This visual revamp not only improved the chances of kids opting for the healthier option, it offered families a range of products that had something for everyone – and if parents do it, kids will too.

Scope of work

Brand Development | Design | Social Media