How do we launch a global phenomenon on home soil?

We run an exclusive campaign with SA’s biggest retailer

PRIME was created to showcase what happens when two rivals come together as brothers and business partners to fill the void where great taste meets function.

Logan Paul and KSI dropped their first product, PRIME Hydration, in 2022, and since then, they’ve continued to expand globally, reaching new markets and formulating new products. In its first year, Prime generated an estimated revenue of over $250 million, capturing a 5% market share in the energy drink category. This rapid growth led to a brand valuation estimated to be over $1 billion, while also claiming the title of being the fastest-selling beverage of all time.

Much like its success abroad, marketing records were shattered on African soil as the brand launched in all Shoprite Checkers stores across South Africa in 2023. Navy Creative was honored to have been chosen to assist with the launch strategy and social media.

Scope of work

Launch Strategy