They bring the approval rate. We bring the engagement rate.
SOCIAL MEDIA | SEARCH ENGINE MARKETING | INFLUENCERS
When South Africa’s powerhouse bond originator, BetterBond, entrusted Navy with their entire social media playbook, they weren’t just looking for posts, they wanted domination.
As the leading bond originator since 2000, with more than 1 million homes financed, a 77% approval rate (smashing the 35% industry average), and 25% of all new mortgage bonds in the Deeds Office coming through them, BetterBond had scale and clout, but no digital swagger.
Navy stepped in: defined a voice that spoke confidence, crafted thought leadership posts, and activated social strategy that turned their data, milestones, and stories into a feed that felt both human and heroic. It’s more than marketing, it’s lifting a finance behemoth into a brand that bounces, engages, and converts, post by post.
key digital results
JAN - JUN 2025 META (FACEBOOK + INSTAGRAM)
Achieved CPCs as low as R0.18, with high-performing campaigns regularly under R1
Maintained top-tier CTRs across a portfolio of 45+ campaigns, including home loan education, lead generation, emotional storytelling, and recruitment
Outperformed financial service benchmarks in both engagement rate and content saves, solidifying BetterBond’s authority in the B2B and professional space
Achieved CPCs as low as R0.18, with high-performing campaigns regularly under R1
Maintained top-tier CTRs across a portfolio of 45+ campaigns, including home loan education, lead generation, emotional storytelling, and recruitment
Outperformed financial service benchmarks in both engagement rate and content saves, solidifying BetterBond’s authority in the B2B and professional space
Betterbond feed
