From functional fitness to functional marketing

BRAND DEVELOPMENT | PRINT | OUTDOOR | DIGITAL | DESIGN

When F45 emerged as the fastest-growing fitness franchise on the planet, with over 1,600 studios across 60+ countries, including a powerful presence in South Africa, this global fitness titan tapped Navy to supercharge their marketing engine. We didn’t just slap on a logo, we built a world-class brand system: sleek design, digital campaigns, social-first content, product development, and a bold voice that matches F45’s high-intensity, community-driven workouts.

From performance-driven visuals to scroll-stopping ads and functional fitness guides, Navy transformed F45’s marketing into a precision-built platform that supports explosive global growth and keeps members coming back, class after 45-minute class.