Delivering more than parcels, now delivering brand presence.

BRAND STRATEGY | CAMPAIGN DEVELOPMENT | DIGITAL | PR | INFLUENCERS

When Fastway Couriers, South Africa’s premier low-cost, tech-driven parcel network, decided it was time to own the SME logistics space, they trusted Navy to level up their brand. With over 300 franchise depots, handling 16.4 million parcels a year, and a reputation built on reliability, simplicity, and zero hidden fees, Fastway had scale but lacked swagger.

We armed them with a bold brand voice, engaging creative and digital campaigns that showcased their franchise power and tech backbone.

The result? A courier brand that doesn’t just deliver parcels, it delivers peace of mind, stands out in a sea of sameness, and wins the hearts and wallets of small and medium businesses across South Africa.

key digital results

FEB - JUN 2025 META (FACEBOOK + INSTAGRAM)

users to the Fastway website between March and June 2025
0 M
impressions and reached 9 million+ users on Facebook and Instagram
0 M
conversions over four months with "Quick Quote" submissions via Google
0 K
impressions and over 90,000 views on LinkedIn
0 K
video plays and consistently strong engagement across funnel stages
0 K
increase in engaged sessions and improved site engagement rate to 54.36%
0 %
users in June, contributing to consistent month on month traffic growth
0 K
users to the Fastway website between March and June 2025
0 M
impressions and reached 9 million+ users on Facebook and Instagram
0 M
conversions over four months with "Quick Quote" submissions via Google
0 K
impressions and over 90,000 views on LinkedIn
0 K
video plays and consistently strong engagement across funnel stages
0 K
increase in engaged sessions and improved site engagement rate to 54.36%
0 %
users in June, contributing to consistent month on month traffic growth
0 K

Top-performing campaigns achieved conversion rates of up to 26.7% and CTRs over 13.5%

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Fastway feed